December is the silly season, it’s full of Christmas parties and generally considered one of the slowest months of the year for recruitment. However, this final month presents a great opportunity for businesses to recruit high-quality talent and get a head start vs. your competition. Here are the top reasons why you should use this month to gain a competitive advantage in 2019.
After a busy 2018, many of your competitors will be looking forward to the end of the year with delight and will not be thinking about recruitment as a priority. Those that focus efforts in December will likely have the first pick of the top talent! As candidate flow dips during December, there lies a great opportunity to schedule those all-important calls with top talent while they have greater flexibility to talk. Locking in the best candidates to interviews in this last month will keep you ahead of the game and potentially stop them even speaking with your competition in the New Year.
Social Media spikes in December
December is a very active month on Social Media! With numerous work parties and social events photos to share, there will be a heightened level of activity at this time. With over 10 million members using LinkedIn in Australia alone, there is a real opportunity to leverage the platform to promote your employer brand and current hiring needs. While there are many consumer shopping campaigns running during this period, this is also a commercial sweet spot that can help you to use seasonality to fast track your recruitment process.
New Years Resolutions
Why wait to act? The New Year is when we see the largest spike in job changes all year, but often December is when the decision to change is made. As the year draws to a close, it is often the time for the greatest self-reflection. Commercially savvy employers will prepare for this inevitable feeling of change in candidates minds and start marketing themselves to candidates well before January arrives.
What can you do now?
- Ensure you pro-actively source for your immediate recruitment needs while pipelining talent across your key business-critical teams. The highest quality talent may well be gone if you wait until the New Year.
- Take advantage of the increased activity on social media channels by promoting your employer brand online and leveraging your existing employees for referrals via Social Media.
- Don’t assume that the world of recruitment will stop in December. We are seeing more and more that the online world never sleeps; don’t get caught out and start 2019 on the back foot.